More than 20 years ago, in a now-classic manifesto, Tom Peters announced to the world that branding was no longer the domain of companies alone. Everyday people must also become marketers for their own brand — the brand called You — and actively ensure that the world perceives them as they wish to be perceived. That once-novel idea has become an integral part of the way we live now, in large part thanks to social media, where set of precocious toddlers can gain millions of YouTube subscribers, and a household cat can become a household name...
